Pullach, November 25, 2010 – Sixt and BMW Group are signing a unique framework agreement, thus further expanding their long-standing close partnership. By 2015, Germany's leading car rental company will integrate a total of 100,000 premium BMW cars into its German fleet.
The agreement covers models from all BMW car classes, including the MINI, the BMW 1 Series, 3 Series, M3 and 5 Series, and the luxury sedans of the BMW 7 Series as well as convertibles and the BMW X1, BMW X3, BMW X5 and BMW X6 SAVs. All BMW models come with BMW's innovative ConnectedDrive technology. It works like an electronic travel companion and provides the driver with up-to-the-minute traffic news and tourist information, etc. What's more, all BMW cars come with the Sixt Mobile Key: The cars can be booked and opened by mobile phone, so customers do not need to go to any Sixt counter and enjoy a much faster rental process. BMW has developed this unique service exclusively for Sixt. In addition, more and more BMW cars with hybrid drives are integrated into the Sixt fleet. Such premium BMW cars are especially popular with Sixt customers.
This is the most comprehensive cooperation agreement of this kind in Sixt's history. It is designed to further expand Sixt's and BMW Group's strategic cooperation launched about five years ago. In addition to car supplies, it includes joint marketing activities.
Erich Sixt, Chairman of the Board, Sixt AG: "The successful BMW- Sixt partnership combines premium cars with premium service. With this comprehensive supply agreement, we are now adding force to our partnership. The agreement is a key pillar of our fleet planning for next few years."
Note: On request, we are glad to provide photos of the signing ceremony.
Sixt AG, based in Pullach near Munich, is an international provider of high-quality mobility services. Together with licensees and partners, the Company, which was founded in 1912, is present in approx. 100 countries. Sixt is the market leader in car rental in Germany and Austria and one of the largest full-service leasing providers independent of any manufacturer. The Sixt Group generated sales revenues of EUR 1.6 billion in 2009 and employs approx. 3,000 people worldwide.
Frank Elsner / Jens Heinen
Sixt Central Press Office
T +49 - 89 – 99 24 96 - 30
F +49 - 89 – 99 24 96 - 32