Munich, 2 November 2012 – From a local business to a global provider of mobility services: Sixt is celebrating its 100th anniversary together with some 1,600 top management representatives as well as employees from over 100 countries. So Germany’s largest car rental company is offering a wide range of events as part of national and international congresses.
The “Sixt Centennial Day”, hosted by Regine Sixt at Messe München’s International Congress Center, has been the highlight of the festivities. To mark the occasion, Regine Sixt commissioned Adrian Werum to compose a symphony especially for Sixt, which documents Sixt’s worldwide presence musically, accompanied by Werum’s “Orchester der Kulturen”. World-famous mountain climber Reinhold Messner brought his energy to the congress centre’s stage with his thrilling show “Moving Mountains”, an inspiring presentation on the story of Sixt – one that spans two world wars and continues into the digital age of today. Everyone in attendance agreed that the celebration with and for the company’s employees was like nothing they’d ever seen before.
Regine Sixt: “I dedicated this day to my husband, his forefathers and my two sons, who will shape the future of Sixt, as well as the thousands of employees who have paved the way to making Sixt so successful.”
100 years of mobility
Martin Sixt founded “Sixt Autofahrten und Selbstfahrer” in Munich in 1912. The business was Germany’s first car-rental company. Back then, the entrepreneur had a fleet of only three cars, including Mercedes and Luxus-Deutz-Landaulet vehicles. Hans Sixt, the founder’s nephew, took over the company in 1927.
The company was re-launched after the second world war and was re-named “Auto Sixt”. Under Hans Sixt’s leadership, Sixt ushered in a number of innovations, such as Europe’s first radio taxis in 1948 or Germany’s first leasing programme in 1967. Even back then, Sixt always focussed on close partnerships with carmakers.
Today’s Chairman of the Board of Directors, Erich Sixt, took over at the helm in 1969. Together with his wife, Regine Sixt, he continuously expanded the company to its present size and market significance. As part of their efforts, Sixt built up its presence at all German airports, forged global connections to renowned hotels and airlines, and continued down the path of innovation. One example of innovation: the launch of the Sixt Express machines. In 1986, Sixt went public. Since then, the company has traded as Sixt Aktiengesellschaft. Sixt became market leader in Germany in the early 1990s.
Regine Sixt started working on the company’s international expansion in 1991, rapidly building up its international presence. Today, Sixt is present in more than 100 countries worldwide. In 2009, the fourth generation of the Sixt family entered the business. Alexander Sixt took over business development, with Konstantin Sixt heading up the entire internet business, which is of key importance for Sixt. In 2011, Sixt expanded its services in the field of premium car sharing when it founded the joint venture DriveNow with BMW.
In 2000, Regine Sixt also founded Regine Sixt Children’s Aid Foundation in Munich, which became a fully-fledged foundation in 2011. Under the motto “Drying little tears”, the foundation supports projects to help children living in poverty and need. The Regine Sixt Children’s Aid Foundation is now the official corporate social responsibility programme in all countries worldwide in which Sixt is represented.
During the 100th anniversary celebration, Chairman of the Board of Directors Erich Sixt asserted the company’s goal of becoming Europe’s leading mobility services provider in the medium term. Its expansion on the North American continent is of key importance. Sixt already has its own stations in the US states of Florida, Georgia and Arizona, and is looking to expand its market position quickly in order to achieve a significant increase in its market share in the medium term. Additionally, Sixt plans to shore up its presence in other countries and focus on expanding its market position.
Sixt sees offering integrated mobility services as a key part of its further development. The company is the only international provider that is in a position to offer its customers comprehensive car sharing, rental and leasing services. As a result, customers can stay mobile flexibly and conveniently, whether it’s for a few minutes or for several years. Additionally, Sixt offers its customers the new “Sixt unlimited” product that works like a flat-fee rental car, which is available in nine European countries and can replace every other form of mobility.
The industry’s innovation leader
Sixt stands for a committed culture of innovation. Thanks to this commitment, the company is fulfilling its customers’ mobility needs through new services. For instance, the company offers its customers apps for all smartphone models, making it possible for them to rent cars no matter where they are or what time it is. Sixt’s apps also support barcode vehicle pick-up and keep the time required for the rental process to a minimum. Additionally, Sixt offers its customers vehicles with the intelligent BMW ConnectedDrive information system, which keeps drivers connected and offers relevant travel information.
Sixt is committed to expanding DriveNow, its car-sharing joint venture with BMW, and has made its services available for corporate use. DriveNow is currently available in Munich, Berlin, Cologne, Düsseldorf and San Francisco, and is slated for successive launch in other major cities and metropolitan areas.
Sixt AG, with its registered office in Pullach near Munich, is an international provider of integrated mobility services. Founded in 1912, the company, together with its franchisees and partners, is represented in more than 105 countries. Sixt is the market leader for car rentals in Germany and Austria and one of the biggest OEM-manufacturer-independent full-service leasing providers. The Sixt Group generated a turnover of € 1.54 billion in 2010 and employs more than 2,900 people worldwide (excluding franchisees).
Frank Elsner / Frank Paschen / Nicole Huss
Sixt Central Press Office
Tel.: +49 – 5404 – 91 92 0
Fax: +49 – 5404 – 91 92 29