Munich, 14 November 2011 – The worldwide car rental company Sixt now accepts credit cards issued by Japanese company JCB. The agreement with the well-known card company covers Sixt’s markets in Germany, Austria, Switzerland, Belgium, Luxembourg and the Netherlands, and it is designed to facilitate speedy and straightforward car hire for Asian customers when travelling in Europe. Approximately 70 million JCB credit cards are in use, making it one of the most important card companies in Asia. About half of its cardholders are from Japan, while China, Taiwan and South Korea account for other cardholders.
“I am absolutely delighted that we have signed a cooperation deal with JCB that enables us to give travellers from Asia comprehensive and uncomplicated access to mobility in Europe. We now offer them a reliable payment method that they are familiar with from their home countries,” said Regine Sixt. “The Asian market holds a lot of potential for Sixt. Working together with JCB will put us in a position to tap into new customer groups in Asian countries.”
JCB will now embark on a series of activities, including running advertisements for the new cooperation deal with Sixt in its customer magazine, The Gold. Another plan is to use “value vouchers” to inform JCB cardholders about the new joint undertaking. The greatest opportunities are presented by special offers for new customers, such as discounts in the form of low-price services or free upgrades to a car from a higher automobile class. In addition, JCB plans to include Sixt in its bonus programme, which enables cardholders to collect bonus points when they purchase items and services with the cards. These points can subsequently be redeemed in one of several bonus programmes.
“Cooperating with one of the leading international car hire firms goes hand in hand with JCB’s continuing strategy to achieve growth in Europe,” said Titus Gerhardt, General Manager at JCB International (Europe) Ltd Branch in Frankfurt.
Sixt AG, with its registered office in Pullach near Munich, is an international provider of integrated mobility services. Founded in 1912, the company, together with its franchisees and partners, is represented in more than 105 countries. Sixt is the market leader for car rentals in Germany and Austria and one of the biggest OEM-manufacturer-independent fullservice leasing providers. The Sixt Group generated a turnover of € 1.54 billion in 2010 and employs more than 2,900 people worldwide (excluding franchisees).
JCB is a leading international credit card brand, and it is the largest card issuer and acquirer in Japan. JCB started its credit card business in Japan in 1961. Starting its expansion in other countries in 1981, its acceptance network now comprises over 18 million retailers and over 1 million ATM facilities in 190 different countries and territories. JCB now issues cards in 15 countries and territories and has over 69.3 million cardmembers. As part of its international growth strategy, JCB has entered into partnership with over 350 leading banks
and financial institutes in order to increase its retailer and cardmember numbers. As a provider of extensive payment solutions, JCB is committed to providing a convenient and top-quality product and an outstanding range of services to all of its customers, no matter where they are in the world.
Frank Elsner / Nicole Huss / Frank Paschen
Sixt Central Press Office
Tel.: +49 – 5404 – 91 92 0
Fax: +49 – 5404 – 91 92 29
JCB International (Europe) Ltd., Frankfurt Branch
Tel.: +49 – 69 – 710456341